Mission: W.H.O.P.P.E.R
Top bun, salad, pickle, beef, cheese, bun. Learning the Whopper’s order? Easy. Building one with video game nicknames? Now that’s a challenge.
We invited gamers to team up, coordinating their individual scores to arrange the Whopper layers in the right order, for a chance to win a free Whopper. And what started out as a Call of Duty promotion organically grew into a Burger King phenomenon across the entire gaming world.
Players had a blast. Sure you will too.
Silver - Social and Influencer
Bronze - Entertainment Lions for Gaming
Wood Pencil - Digital and Social
Bronze - Direct Marketing
Gold - Entertainment and Content
Silver - Direct
Silver - Digital Mobile
Bronze - Experience Activation
Gold - Branded Content and Entertainment