Mission: W.H.O.P.P.E.R

Top bun, salad, pickle, beef, cheese, bun. Learning the Whopper’s order? Easy. Building one with video game nicknames? Now that’s a challenge.

We invited gamers to team up, coordinating their individual scores to arrange the Whopper layers in the right order, for a chance to win a free Whopper. And what started out as a Call of Duty promotion organically grew into a Burger King phenomenon across the entire gaming world.

Players had a blast. Sure you will too.

Silver - Social and Influencer
Bronze - Entertainment Lions for Gaming

Wood Pencil - Digital and Social

Bronze - Direct Marketing

Gold - Entertainment and Content
Silver - Direct 
Silver - Digital Mobile 
Bronze - Experience Activation

Gold - Branded Content and Entertainment

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Michelob ULTRA | Simply Superior

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Mon Ami | Part of the family. Part of the law